The art and science of pure flower and plant essences is the core of Aveda. The products are alive with the life force of plants, and contain pure essential oils. The solutions are so powerful they are called purescriptions™. The Aveda professional network has nearly 7,000 salons and spas worldwide that share the same commitment. Ever since Aveda was founded in 1978, their products have been harvested with respect for the earth, in harmony with the web of life.